{"id":15836,"date":"2018-06-08T19:59:52","date_gmt":"2018-06-08T19:59:52","guid":{"rendered":"https:\/\/espalhando.com.br?p=15836"},"modified":"2018-06-08T19:59:52","modified_gmt":"2018-06-08T19:59:52","slug":"trafego-organico-ou-trafego-pago-qual-e-o-melhor-para-minha-empresa","status":"publish","type":"post","link":"https:\/\/www.espalhando.com.br\/blog\/trafego-organico-ou-trafego-pago-qual-e-o-melhor-para-minha-empresa\/","title":{"rendered":"Tr\u00e1fego org\u00e2nico ou tr\u00e1fego pago? Qual \u00e9 o melhor para a minha empresa?"},"content":{"rendered":"<p>Um\u00a0dos principais objetivos\u00a0das\u00a0estrat\u00e9gias\u00a0de Marketing Digital \u00e9 aumentar o\u00a0tr\u00e1fego\u00a0do site ou blog, com o objetivo de ter mais clientes, vendas e lucro.\u00a0Voc\u00ea j\u00e1 deve ter ouvido falar em tr\u00e1fego org\u00e2nico e tr\u00e1fego pago no meio digital e sabe a diferen\u00e7a entre eles, mas talvez ainda tenha d\u00favidas sobre o assunto.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Neste artigo voc\u00ea vai esclarecer suas d\u00favidas para responder \u00e0\u00a0pergunta:\u00a0<b>tr\u00e1fego org\u00e2nico ou tr\u00e1fego pago? Qual \u00e9 o melhor para meu site ou blog?<\/b>\u00a0Antes, \u00e9 importante saber o que \u00e9 cada um deles.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.espalhando.com.brrede-brasil-backlinks-brasileiros\/\">Backlinks\u00a0brasileiros para alavancar\u00a0seu\u00a0projeto SEO<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/a><\/h3>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>Tr\u00e1fego org\u00e2nico<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p>O\u00a0tr\u00e1fego org\u00e2nico \u00e9 um tr\u00e1fego que n\u00e3o \u00e9 resultado de um investimento direto do site para atrair visitantes. Basicamente, o tr\u00e1fego org\u00e2nico \u00e9 a forma de\u00a0conseguir\u00a0visitantes atrav\u00e9s das estrat\u00e9gias de\u00a0Search\u00a0Engine\u00a0Optimization\u00a0(SEO), que s\u00e3o aplicadas nos\u00a0conte\u00fados\u00a0dos sites e blogs. O tr\u00e1fego org\u00e2nico \u00e9 gerado naturalmente quando um usu\u00e1rio faz uma busca em sites\u00a0como Google, Yahoo e Bing e encontra o site ou blog que trata do assunto procurado.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>Tr\u00e1fego pago<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p>Ao contr\u00e1rio do tr\u00e1fego org\u00e2nico, o\u00a0tr\u00e1fego pago \u00e9 um tr\u00e1fego que \u00e9 resultado de um investimento em an\u00fancios para atrair visitantes ao site ou\u00a0blog\u00a0da empresa. O tr\u00e1fego pago \u00e9 a forma de\u00a0conseguir\u00a0visitantes para o site atrav\u00e9s de cliques em an\u00fancios em m\u00eddias sociais.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>Tr\u00e1fego org\u00e2nico ou tr\u00e1fego pago?<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<figure id=\"attachment_15840\" aria-describedby=\"caption-attachment-15840\" style=\"width: 630px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.espalhando.com.brwp-content\/uploads\/2018\/06\/Tr\u00e1fego-org\u00e2nico-ou-tr\u00e1fego-pago.-Basicamente-o-tr\u00e1fego-org\u00e2nico-\u00e9-a-forma-de-conseguir-visitantes-atrav\u00e9s-das-estrat\u00e9gias-de-SEO..jpg\"><img decoding=\"async\" class=\"size-full wp-image-15840\" src=\"https:\/\/www.espalhando.com.brwp-content\/uploads\/2018\/06\/Tr\u00e1fego-org\u00e2nico-ou-tr\u00e1fego-pago.-Basicamente-o-tr\u00e1fego-org\u00e2nico-\u00e9-a-forma-de-conseguir-visitantes-atrav\u00e9s-das-estrat\u00e9gias-de-SEO..jpg\" alt=\"Tr\u00e1fego org\u00e2nico ou tr\u00e1fego pago. Basicamente, o tr\u00e1fego org\u00e2nico \u00e9 a forma de conseguir visitantes atrav\u00e9s das estrat\u00e9gias de SEO.\" width=\"630\" height=\"316\" \/><\/a><figcaption id=\"caption-attachment-15840\" class=\"wp-caption-text\">Tr\u00e1fego org\u00e2nico ou tr\u00e1fego pago. Basicamente, o tr\u00e1fego org\u00e2nico \u00e9 a forma de conseguir visitantes atrav\u00e9s das estrat\u00e9gias de SEO.<\/figcaption><\/figure>\n<p>Se voc\u00ea est\u00e1 em d\u00favida sobre qual \u00e9 o melhor tr\u00e1fego para seu site, saiba que o ideal \u00e9 que os dois sejam gerados. Por\u00e9m, cada um tem suas vantagens e desvantagens. Veja a\u00a0compara\u00e7\u00e3o\u00a0entre os tipos de tr\u00e1fegos.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li>Cliques<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Tr\u00e1fego org\u00e2nico: cerca de 71,3% das buscas geram cliques nos resultados org\u00e2nicos da primeira p\u00e1gina.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Tr\u00e1fego pago: cerca de 1,91% das buscas geram cliques nos resultados pagos da primeira p\u00e1gina.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li>Custo por lead<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Tr\u00e1fego org\u00e2nico: custo por lead menor a longo prazo; n\u00e3o existe custo se n\u00e3o houver cliques e\u00a0a convers\u00e3o n\u00e3o for realizada.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Tr\u00e1fego pago: custo por lead maior a longo prazo; existe custo por clique, mesmo se a convers\u00e3o n\u00e3o for realizada.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li>Resultados<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Tr\u00e1fego org\u00e2nico: os resultados acontecem a longo prazo.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Tr\u00e1fego pago: os resultados s\u00e3o imediatos.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li>Backlinks\u00a0e SEO<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Tr\u00e1fego\u00a0org\u00e2nico: gera\u00a0backlinks\u00a0e ganhos de SEO.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Tr\u00e1fego pago: n\u00e3o gera\u00a0backlinks\u00a0e ganhos de SEO.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li>Espa\u00e7o no Google<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Tr\u00e1fego\u00a0org\u00e2nico: o site conquista o espa\u00e7o nas primeiras posi\u00e7\u00f5es do Google.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Tr\u00e1fego\u00a0pago: o site aluga seu espa\u00e7o nas primeiras posi\u00e7\u00f5es do Google.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li>Fim da campanha e do investimento<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Tr\u00e1fego\u00a0org\u00e2nico: o site\u00a0pode\u00a0continuar\u00a0gerando leads com os conte\u00fados antigos.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Tr\u00e1fego\u00a0pago: o site para de gerar leads.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_15841\" aria-describedby=\"caption-attachment-15841\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.espalhando.com.brwp-content\/uploads\/2018\/06\/Tr\u00e1fego-org\u00e2nico-ou-tr\u00e1fego-pago.-O-tr\u00e1fego-pago-\u00e9-a-forma-de-conseguir-visitantes-para-o-site-atrav\u00e9s-de-cliques-em-an\u00fancios..jpg\"><img decoding=\"async\" class=\"size-full wp-image-15841\" src=\"https:\/\/www.espalhando.com.brwp-content\/uploads\/2018\/06\/Tr\u00e1fego-org\u00e2nico-ou-tr\u00e1fego-pago.-O-tr\u00e1fego-pago-\u00e9-a-forma-de-conseguir-visitantes-para-o-site-atrav\u00e9s-de-cliques-em-an\u00fancios..jpg\" alt=\"Tr\u00e1fego org\u00e2nico ou tr\u00e1fego pago. O tr\u00e1fego pago \u00e9 a forma de conseguir visitantes para o site atrav\u00e9s de cliques em an\u00fancios.\" width=\"600\" height=\"400\" \/><\/a><figcaption id=\"caption-attachment-15841\" class=\"wp-caption-text\">Tr\u00e1fego org\u00e2nico ou tr\u00e1fego pago. O tr\u00e1fego pago \u00e9 a forma de conseguir visitantes para o site atrav\u00e9s de cliques em an\u00fancios.<\/figcaption><\/figure>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Veja tamb\u00e9m: <a href=\"https:\/\/www.espalhando.com.brmarketing-de-conteudo-com-enfase-em-seo\/\">Marketing de Conte\u00fado com \u00eanfase em otimiza\u00e7\u00e3o SEO<\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2>Espalhando<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><b>Depois de escolher gerar tr\u00e1fego org\u00e2nico ou t<\/b><b>r\u00e1fego<\/b><b>\u00a0pago para a sua empresa \u00e9 hora de aplicar as estrat\u00e9gias<\/b>\u00a0para que esse tr\u00e1fego\u00a0seja gerado e aconte\u00e7a a convers\u00e3o.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Para isso, \u00e9 importante contratar um profissional ou uma empresa especializada em marketing digital. A ag\u00eancia de Marketing Digital Espalhando realiza a otimiza\u00e7\u00e3o de sites em SEO para gerar tr\u00e1fego org\u00e2nico. Al\u00e9m disso, a Espalhando faz a gest\u00e3o de campanhas de links patrocinados para gerar tr\u00e1fego pago para seu site ou blog.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>A empresa faz tamb\u00e9m a constru\u00e7\u00e3o de sites e logotipos, gerenciamento de redes sociais, como Facebook, Twitter e\u00a0Instagram, consultoria em marketing digital e gest\u00e3o de publicidade no Google\u00a0Adwords\u00a0e\u00a0Analytics.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>A Espalhando possui profissionais qualificados e experientes e j\u00e1 criou e divulgou mais de 500 projetos. Al\u00e9m disso, possui v\u00e1rios cases de sucesso, principalmente com a\u00a0realiza\u00e7\u00e3o de otimiza\u00e7\u00e3o de sites SEO, para gerar tr\u00e1fego org\u00e2nico.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Para contratar os servi\u00e7os da Espalhando basta entrar em contato atrav\u00e9s <a href=\"https:\/\/www.espalhando.com.brcontato\/\">deste link<\/a>.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um\u00a0dos principais objetivos\u00a0das\u00a0estrat\u00e9gias\u00a0de Marketing Digital \u00e9 aumentar o\u00a0tr\u00e1fego\u00a0do site ou blog, com o objetivo de ter mais clientes, vendas e lucro.\u00a0Voc\u00ea j\u00e1 deve ter ouvido falar em tr\u00e1fego org\u00e2nico e tr\u00e1fego pago no meio digital e sabe a diferen\u00e7a entre eles, mas talvez ainda tenha&#8230; <\/p>\n","protected":false},"author":1,"featured_media":15839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[621,623,740],"class_list":["post-15836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-de-marketing-digital-sp","tag-trafego-organico","tag-trafego-organico-e-trafego-pago","tag-trafego-pago"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/posts\/15836"}],"collection":[{"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/comments?post=15836"}],"version-history":[{"count":0,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/posts\/15836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/media?parent=15836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/categories?post=15836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/tags?post=15836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}