{"id":15999,"date":"2018-06-15T04:07:09","date_gmt":"2018-06-15T04:07:09","guid":{"rendered":"https:\/\/espalhando.com.br?p=15999"},"modified":"2018-06-15T04:07:09","modified_gmt":"2018-06-15T04:07:09","slug":"marketing-digital-ou-marketing-tradicional","status":"publish","type":"post","link":"https:\/\/www.espalhando.com.br\/blog\/marketing-digital-ou-marketing-tradicional\/","title":{"rendered":"Marketing Digital ou Marketing Tradicional: Qual \u00e9 o melhor?"},"content":{"rendered":"<p>O investimento em Marketing Digital vem\u00a0crescendo nos \u00faltimos anos e \u00e9 fundamental para a divulga\u00e7\u00e3o das marcas e empresas nos tempos atuais. As estrat\u00e9gias de marketing digital s\u00e3o cada vez mais implementadas nas empresas, que as adotam em complemento \u00e0s estrat\u00e9gias de marketing tradicional.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Neste artigo voc\u00ea\u00a0vai responder \u00e0 pergunta:\u00a0<b>&#8220;<\/b><b>marketing digital ou<\/b><b>\u00a0<\/b><b>marketing\u00a0<\/b><b>tradicional: qual \u00e9 o melhor?&#8221;<\/b>\u00a0e\u00a0vai saber\u00a0as vantagens de cada um deles.\u00a0Antes\u00a0de tudo, \u00e9 importante saber que os dois tipos de marketing s\u00e3o importantes e se complementam.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Veja tamb\u00e9m: <a href=\"https:\/\/www.espalhando.com.brferramentas-que-ajudam-na-gestao-de-redes-sociais\/\">Conhe\u00e7a\u00a0algumas\u00a0ferramentas que ajudam na gest\u00e3o de redes sociais<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/a><\/h3>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b>O que \u00e9 Marketing Tradicional?<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p>O marketing tradicional \u00e9 basicamente a divulga\u00e7\u00e3o da marca e da empresa atrav\u00e9s de meios offline, que incluem Televis\u00e3o, r\u00e1dio, material impresso, outdoors, entre outros.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_16002\" aria-describedby=\"caption-attachment-16002\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.espalhando.com.brwp-content\/uploads\/2018\/06\/Marketing-Digital-ou-Marketing-Tradicional-O-marketing-tradicional-\u00e9-a-divulga\u00e7\u00e3o-em-meios-offline.-e1529035530488.gif\"><img decoding=\"async\" class=\"size-full wp-image-16002\" src=\"https:\/\/www.espalhando.com.brwp-content\/uploads\/2018\/06\/Marketing-Digital-ou-Marketing-Tradicional-O-marketing-tradicional-\u00e9-a-divulga\u00e7\u00e3o-em-meios-offline.-e1529035530488.gif\" alt=\"Marketing Digital ou Marketing Tradicional - O marketing tradicional \u00e9 a divulga\u00e7\u00e3o em meios offline.\" width=\"800\" height=\"232\" \/><\/a><figcaption id=\"caption-attachment-16002\" class=\"wp-caption-text\">Marketing Digital ou Marketing Tradicional &#8211; O marketing tradicional \u00e9 a divulga\u00e7\u00e3o em meios offline.<\/figcaption><\/figure>\n<h2><b>O que \u00e9 Marketing Digital?<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p>Marketing digital \u00e9 a\u00a0divulga\u00e7\u00e3o\u00a0da marca ou empresa atrav\u00e9s do meio digital, usando estrat\u00e9gias voltadas para redes sociais e publicidades para sites.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b>Marketing Digital ou Marketing Tradicional: qual tem mais vantagens?<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b>Custo<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Marketing Tradicional: Possui um custo muito alto.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Marketing Digital: Possui um custo baixo, comparado ao custo das grandes campanhas de\u00a0marketing\u00a0tradicional.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b>Velocidade<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Marketing Tradicional: Os resultados das campanhas de marketing tradicional demoram mais tempo.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Marketing Digital: Os resultados das campanhas de marketing digital s\u00e3o muito r\u00e1pidos, j\u00e1 que a internet \u00e9 um meio muito veloz para converter vendas.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b>Alcance<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Marketing\u00a0Tradicional:\u00a0tem um\u00a0alcance\u00a0muito grande, principalmente quando se trata\u00a0de publicidade em TV. Al\u00e9m disso alcan\u00e7a locais que n\u00e3o possuem acesso \u00e0 internet, atrav\u00e9s de r\u00e1dio, TV e jornal impresso, por exemplo.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Marketing Digital: Assim como o marketing tradicional tamb\u00e9m tem um grande alcance e pode atingir o mundo todo. O marketing digital permite a expans\u00e3o da empresa para outros bairros e cidades.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b>P\u00fablico<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Marketing\u00a0Tradicional:\u00a0apesar de o uso da\u00a0internet est\u00e1 crescendo entre as pessoas mais velhas o marketing tradicional ainda \u00e9 o tipo de marketing que mais as alcan\u00e7am.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Marketing\u00a0Digital: atinge principalmente o p\u00fablico jovem, mas tem possibilidade de grande segmenta\u00e7\u00e3o. Com o marketing digital d\u00e1 para criar estrat\u00e9gias para diferentes tipos de p\u00fablico, com diferentes idades, gostos e regi\u00f5es.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_16003\" aria-describedby=\"caption-attachment-16003\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.espalhando.com.brwp-content\/uploads\/2018\/06\/Marketing-Digital-ou-Marketing-Tradicional-O-marketing-digital-realiza-a-segmenta\u00e7\u00e3o-do-p\u00fablico..png\"><img decoding=\"async\" class=\"size-full wp-image-16003\" src=\"https:\/\/www.espalhando.com.brwp-content\/uploads\/2018\/06\/Marketing-Digital-ou-Marketing-Tradicional-O-marketing-digital-realiza-a-segmenta\u00e7\u00e3o-do-p\u00fablico..png\" alt=\"Marketing Digital ou Marketing Tradicional - O marketing digital realiza a segmenta\u00e7\u00e3o do p\u00fablico.\" width=\"740\" height=\"381\" \/><\/a><figcaption id=\"caption-attachment-16003\" class=\"wp-caption-text\">Marketing Digital ou Marketing Tradicional &#8211; O marketing digital realiza a segmenta\u00e7\u00e3o do p\u00fablico.<\/figcaption><\/figure>\n<h3>Veja tamb\u00e9m: <a href=\"https:\/\/www.espalhando.com.brtrafego-organico-ou-trafego-pago-qual-e-o-melhor-para-minha-empresa\/\">Tr\u00e1fego org\u00e2nico ou tr\u00e1fego pago: Qual \u00e9 o melhor para a minha empresa?<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/a><\/h3>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b>Confian\u00e7a<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Marketing\u00a0Tradicional:\u00a0O marketing tradicional ainda \u00e9 o tipo de marketing considerado como mais &#8220;confi\u00e1vel&#8221; por muitas pessoas. Isso acontece por v\u00e1rios motivos. A comunica\u00e7\u00e3o impressa, por exemplo, \u00e9\u00a0palp\u00e1vel, por isso, as pessoas acham esse tipo de publicidade mais real. As propagandas na TV tamb\u00e9m t\u00eam bastante credibilidade.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Marketing Digital: apesar do grande aumento da implementa\u00e7\u00e3o do marketing digital ele ainda \u00e9 um tipo de marketing que est\u00e1 ganhando a confian\u00e7a das pessoas, principalmente das com mais idade.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b>Dura\u00e7\u00e3o<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Marketing\u00a0Tradicional:\u00a0O marketing tradicional aplicado ao jornal ou a outro material impresso \u00e9 vantajoso por causa da durabilidade. Um panfleto ou uma revista podem ser lidos por muitas pessoas, por muito tempo e assim realizar uma publicidade de longa dura\u00e7\u00e3o.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Marketing Digital:\u00a0As campanhas de marketing digital n\u00e3o podem ser &#8220;guardadas&#8221; e n\u00e3o t\u00eam uma longa dura\u00e7\u00e3o. Por\u00e9m, a internet possui um grande poder de\u00a0compartilhamento que aumenta a visibilidade da marca ou empresa.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b>Espalhando<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><b>Agora que voc\u00ea j\u00e1 sabe se vai\u00a0<\/b><b>adotar<\/b><b>\u00a0<\/b><b>marketing<\/b><b>\u00a0digital ou\u00a0<\/b><b>marketing tradicional para a sua empresa, conhe\u00e7a a ag\u00eancia Espalhando.<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>A ag\u00eancia de Marketing Digital Espalhando realiza diversos servi\u00e7os de marketing digital. Entre eles est\u00e3o cria\u00e7\u00e3o e otimiza\u00e7\u00e3o em SEO de sites, e-commerces\u00a0e lojas virtuais, gerenciamento de redes sociais, campanhas patrocinadas, consultoria em marketing digital, entre outros servi\u00e7os.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>A Espalhando possui profissionais qualificados e j\u00e1 divulgou mais de 500 projetos e possui v\u00e1rios cases de sucesso, principalmente com trabalhos de otimiza\u00e7\u00e3o em SEO e cria\u00e7\u00e3o de sites. Para contratar um dos servi\u00e7os de marketing digital da Espalhando \u00e9 s\u00f3 <a href=\"https:\/\/www.espalhando.com.brcontato\/\">entrar em contato!<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O investimento em Marketing Digital vem\u00a0crescendo nos \u00faltimos anos e \u00e9 fundamental para a divulga\u00e7\u00e3o das marcas e empresas nos tempos atuais. As estrat\u00e9gias de marketing digital s\u00e3o cada vez mais implementadas nas empresas, que as adotam em complemento \u00e0s estrat\u00e9gias de marketing tradicional.\u00a0 Neste&#8230; <\/p>\n","protected":false},"author":1,"featured_media":16001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[42,743],"class_list":["post-15999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-de-marketing-digital-sp","tag-marketing-digital","tag-marketing-tradicional"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/posts\/15999"}],"collection":[{"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/comments?post=15999"}],"version-history":[{"count":0,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/posts\/15999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/media?parent=15999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/categories?post=15999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/tags?post=15999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}