{"id":16058,"date":"2018-06-17T02:58:41","date_gmt":"2018-06-17T02:58:41","guid":{"rendered":"https:\/\/espalhando.com.br?p=16058"},"modified":"2018-06-17T02:58:41","modified_gmt":"2018-06-17T02:58:41","slug":"o-que-e-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.espalhando.com.br\/blog\/o-que-e-facebook-ads\/","title":{"rendered":"Saiba o que \u00e9 Facebook Ads e 3 motivos para investir nele"},"content":{"rendered":"<p>Segundo pesquisas, at\u00e9 o fim de 2016 o\u00a0Facebook tinha 1,86 bilh\u00f5es de usu\u00e1rios ativos e \u00e9 a rede social mais utilizada no mundo. Al\u00e9m disso, o\u00a0Facebook\u00a0Ads, que \u00e9 o sistema de an\u00fancios pagos da rede social j\u00e1 possui mais de 3 milh\u00f5es de empresas anunciantes.\u00a0<strong>Neste artigo voc\u00ea vai saber melhor sobre o que \u00e9\u00a0Facebook\u00a0Ads\u00a0e 3 motivos para investir nele.\u00a0<\/strong><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b>O que \u00e9 Facebook\u00a0<\/b><b>Ads<\/b><b>?<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p>O Facebook\u00a0Ads\u00a0\u00e9 o sistema de an\u00fancios pagos do Facebook. O sistema rastreia o comportamento dos usu\u00e1rios e faz uma previs\u00e3o dos h\u00e1bitos de\u00a0consumo\u00a0deles.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Os an\u00fancios, como afirma a\u00a0rede\u00a0social, podem aparecer no feed de\u00a0not\u00edcias\u00a0do desktop ou de dispositivos m\u00f3veis e na coluna da direita do Facebook no desktop.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Veja tamb\u00e9m: <a href=\"https:\/\/www.espalhando.com.brferramentas-que-ajudam-na-gestao-de-redes-sociais\/\">Conhe\u00e7a algumas ferramentas que ajudam na gest\u00e3o de redes sociais<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/a><\/h3>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b>Como\u00a0<\/b><b>criar an\u00fancios?<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<ul>\n<li><b>Objetivo<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Antes de\u00a0come\u00e7ar a criar an\u00fancios com o Facebook\u00a0Ads\u00a0\u00e9\u00a0necess\u00e1rio\u00a0configurar.\u00a0Primeiro \u00e9 necess\u00e1rio definir o objetivo do an\u00fancio. Entre os objetivos escolhidos est\u00e3o o aumento do reconhecimento da marca, o aumento das vendas do site e\u00a0o\u00a0download\u00a0de aplicativos.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b>P\u00fablico<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Em seguida \u00e9 necess\u00e1rio selecionar o p\u00fablico, definindo informa\u00e7\u00f5es como idade, local e comportamento do p\u00fablico-alvo.\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_16065\" aria-describedby=\"caption-attachment-16065\" style=\"width: 730px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.espalhando.com.brwp-content\/uploads\/2018\/06\/O-que-\u00e9-Facebook-Ads-\u00e9-necess\u00e1rio-selecionar-o-p\u00fablico-definindo-informa\u00e7\u00f5es-como-idade-local-e-comportamento-do-p\u00fablico-alvo..jpg\"><img decoding=\"async\" class=\"size-full wp-image-16065\" src=\"https:\/\/www.espalhando.com.brwp-content\/uploads\/2018\/06\/O-que-\u00e9-Facebook-Ads-\u00e9-necess\u00e1rio-selecionar-o-p\u00fablico-definindo-informa\u00e7\u00f5es-como-idade-local-e-comportamento-do-p\u00fablico-alvo..jpg\" alt=\"O que \u00e9 Facebook Ads - \u00e9 necess\u00e1rio selecionar o p\u00fablico, definindo informa\u00e7\u00f5es como idade, local e comportamento do p\u00fablico-alvo.\" width=\"730\" height=\"279\" \/><\/a><figcaption id=\"caption-attachment-16065\" class=\"wp-caption-text\">O que \u00e9 Facebook Ads &#8211; \u00e9 necess\u00e1rio selecionar o p\u00fablico, definindo informa\u00e7\u00f5es como idade, local e comportamento do p\u00fablico-alvo.<\/figcaption><\/figure>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b>Onde veicular<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>O pr\u00f3ximo passo \u00e9 escolher onde veicular o an\u00fancio. Al\u00e9m do Facebook, os an\u00fancios do Facebook\u00a0Ads\u00a0podem ser mostrados no Instagram e em aplicativos e sites de\u00a0Audience\u00a0Network. Nesta etapa d\u00e1 para escolher tamb\u00e9m veicular os an\u00fancios em determinados dispositivos m\u00f3veis.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b>Or\u00e7amento<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>O pr\u00f3ximo passo \u00e9 definir o\u00a0or\u00e7amento e o\u00a0intervalo de tempo que se quer veicular o an\u00fancio. Depois disso, \u00e9 necess\u00e1rio escolher o formato de exibi\u00e7\u00e3o do an\u00fancio. Alguns dos formatos dispon\u00edveis s\u00e3o: foto, carrossel, v\u00eddeo, apresenta\u00e7\u00e3o multim\u00eddia e\u00a0canvas.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b>Veicula\u00e7\u00e3o<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Ap\u00f3s a cria\u00e7\u00e3o do an\u00fancio ele vai para um leil\u00e3o de an\u00fancios. Ap\u00f3s a veicula\u00e7\u00e3o d\u00e1 para rastrear o desempenho dele e editar a campanha.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b>3 M<\/b><b>otivos para investir no Facebook\u00a0<\/b><b>Ads<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><strong>Agora que voc\u00ea j\u00e1 sabe mais sobre o que \u00e9 Facebook\u00a0Ads, conhe\u00e7a 3 motivos para investir nele.\u00a0<\/strong><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b>Diminui\u00e7\u00e3o do t<\/b><b>r\u00e1fego org\u00e2nico\u00a0<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Ao longo dos anos o\u00a0Facebook foi reduzindo a visibilidade das p\u00e1ginas de empresas\u00a0nos feeds dos usu\u00e1rios e isso\u00a0diminui o\u00a0tr\u00e1fego\u00a0org\u00e2nico no site das empresas. Por isso, \u00e9 importante investir no Facebook\u00a0Ads, para aumentar o tr\u00e1fego pago.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b>Promo\u00e7\u00e3o de conte\u00fado<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>O Facebook\u00a0Ads\u00a0amplifica a pesquisa do conte\u00fado do seu site e pode aumentar o tr\u00e1fego org\u00e2nico. Isso\u00a0acontece\u00a0porque\u00a0alguns usu\u00e1rios compartilham o an\u00fancio\u00a0Ads\u00a0e assim promovem o conte\u00fado de forma org\u00e2nica.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_16064\" aria-describedby=\"caption-attachment-16064\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.espalhando.com.brwp-content\/uploads\/2018\/06\/O-que-\u00e9-Facebook-Ads-Alguns-usu\u00e1rios-compartilham-o-an\u00fancio-Ads-e-assim-promove-o-conte\u00fado-de-forma-org\u00e2nica..png\"><img decoding=\"async\" class=\"size-full wp-image-16064\" src=\"https:\/\/www.espalhando.com.brwp-content\/uploads\/2018\/06\/O-que-\u00e9-Facebook-Ads-Alguns-usu\u00e1rios-compartilham-o-an\u00fancio-Ads-e-assim-promove-o-conte\u00fado-de-forma-org\u00e2nica..png\" alt=\"O que \u00e9 Facebook Ads - Alguns usu\u00e1rios compartilham o an\u00fancio Ads e assim promove o conte\u00fado de forma org\u00e2nica.\" width=\"512\" height=\"512\" \/><\/a><figcaption id=\"caption-attachment-16064\" class=\"wp-caption-text\">O que \u00e9 Facebook Ads &#8211; Alguns usu\u00e1rios compartilham o an\u00fancio Ads e assim promove o conte\u00fado de forma org\u00e2nica.<\/figcaption><\/figure>\n<ul>\n<li><b>Transforma visitantes em clientes<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Com o Facebook\u00a0Ads\u00a0\u00e9 poss\u00edvel transformar visitantes em consumidores, marcando o perfil deles com um cookie. Os filtros comportamentais e demogr\u00e1ficos direcionam os an\u00fancios para o p\u00fablico certo, que est\u00e1 interessando nos produtos da sua empresa, e assim os visitantes se tornam\u00a0clientes.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3>Veja tamb\u00e9m: <a href=\"https:\/\/www.espalhando.com.brmarketing-digital-ou-marketing-tradicional\/\">Marketing digital ou marketing tradicional: qual \u00e9 o melhor?<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/a><\/h3>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b>Ag\u00eancia de M<\/b><b>arketing D<\/b><b>igital Espalhando<\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><strong>Agora que voc\u00ea sabe o que \u00e9 Facebook\u00a0Ads\u00a0e 3 motivos para us\u00e1-lo \u00e9 s\u00f3 implementar em sua empresa.<\/strong> Para saber gerenci\u00e1-lo melhor voc\u00ea pode contratar um profissional ou uma ag\u00eancia de marketing digital.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>A ag\u00eancia de marketing digital Espalhando\u00a0realiza o\u00a0gerenciamento de an\u00fancios no Facebook\u00a0Ads\u00a0e outros servi\u00e7os de marketing digital.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Al\u00e9m de an\u00fancios no\u00a0Facebook\u00a0Ads,\u00a0a Espalhando realiza a cria\u00e7\u00e3o e a otimiza\u00e7\u00e3o de sites em SEO, gest\u00e3o de redes sociais,\u00a0consultoria empresarial e individual em Marketing Digital, Link\u00a0Building, campanhas de links patrocinados\u00a0entre outros servi\u00e7os. Para contratar basta <a href=\"https:\/\/www.espalhando.com.brcontato\/\">entrar em contato.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segundo pesquisas, at\u00e9 o fim de 2016 o\u00a0Facebook tinha 1,86 bilh\u00f5es de usu\u00e1rios ativos e \u00e9 a rede social mais utilizada no mundo. Al\u00e9m disso, o\u00a0Facebook\u00a0Ads, que \u00e9 o sistema de an\u00fancios pagos da rede social j\u00e1 possui mais de 3 milh\u00f5es de empresas anunciantes.\u00a0Neste&#8230; <\/p>\n","protected":false},"author":1,"featured_media":16066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[744],"class_list":["post-16058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-de-marketing-digital-sp","tag-facebook-ads"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/posts\/16058"}],"collection":[{"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/comments?post=16058"}],"version-history":[{"count":0,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/posts\/16058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/media?parent=16058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/categories?post=16058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.espalhando.com.br\/blog\/wp-json\/wp\/v2\/tags?post=16058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}